Targeted Social Media Advertising
Social media is one of the most cost-effective methods of advertising currently available.
We feel, it is THE most cost effective way to market your product of service.
Many folks do not like that many internet players collect all sorts of data about us.
That is a valid concern.
WELL….it is possible to turn that around and actually — legally — use the information they gathered to accurately target your audience.
Facebook is by far the largest player in this game.
They offer an advertising program where your message can be viewed ONLY by those who are likely to be your best prospects.
This is DIFFERENT from posting on your Facebook account. In that case, only your friends see the message. If they SHARE the post, others will see the message. The sharing can continue for several levels and thereby gain a great amount of coverage.
If your “friends” are not likely customers, your message is probably not going to be very effective.
The TARGETED MARKETING of Facebook allows you to select your audience from their vast number of subscribers.
AND…..that message will be sent ONLY to those who would be the best candidates.
If you are selling roofing and roof repairs, you can target homeowners. Those who rent would NOT be good prospects.
On the other hand, if you are selling RENTERS INSURANCE, you would NOT want to target homeowners….instead renters.
Geographical areas can be selected…..10 mile radius of your business…….50 mile radius…..specific ZIP codes, cities, states….all sorts of options.
Age brackets can be set…..income levels…..educational levels….the options are amazing.
THEN….you set spending limits. This is the MAXIMUM amount of money that will be charged to your account.
We typically recommend $5.00 – $10.00 per day for regional spend levels. This will get responses like those shown here — actual results.
Static ads — photos — are good, but videos get substantially more viewing.
We charge a one-time fee to set up all the account information, prepare the management tools in Facebook, and post the first ad.
It is advisable to update your ad at last monthly.
We can help with all this.
Please contact us for more information. We will be happy to discuss your needs and give you an exact cost for your unique marketing project.